You may know that 97% of online experiences begin with a search engine, but did you also know that on average, 41% of clicks go to the top 3 paid ads on the search results page?
PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results. But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimises your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? We do.
Our PPC Management Company Is a Bing Partner and a Google Partner.
When you choose us, you get the peace of mind that your PPC ads are being managed by certified Google AdWords experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Partner.
Google AdWords has the most sophisticated platform for paid search, strongly outperforming competitors like Bing Ads. AdWords allows advertisers to set a daily budget for each campaign and choose bids for each ad group and keyword. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
Bing offers standard text ads for your business. Search ads display when someone searches for a keyword on Bing and your ad displays above, below, or on the side of the organic search listings. Bing also offers content ads, which add some flexibility and broader reach to where your ads will show. Your content ads may be seen by an audience that is viewing websites owned by Yahoo, Microsoft, or other partners.
Another feature that Bing offers is product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
While PPC advertising can be cost-effective and a fantastic way to achieve your niche market, it’s also intricate. Having only been in existence for a few years, it has taken the online world by storm and has become a fundamental part of online marketing for businesses all over the world. Although, it is a powerful tactic to market your business in a different way. It is an online advertising platform that allows a business to advertise on search engines.
Let’s have a free chat about how you can improve your website and attract more website traffic and more sales.
Call Now! 0208 261 7488